Case Study – GJEPC

About the customer

The Gem & Jewellery Export Promotion Council (GJEPC) is India’s apex body promoting the gem and jewellery industry, facilitating global trade and innovation. It supports manufacturers and artisans by creating international market linkages, hosting world-class exhibitions, and advocating industry interests.

Through initiatives like the India International Jewellery Show (IIJS) and skill development programs, GJEPC empowers over 300,000 artisans and SMEs, ensuring India remains a global leader in diamonds and handcrafted jewellery.

Challenges

GJEPC faced several digital infrastructure and operational challenges in scaling and modernizing its technology ecosystem to support its growing initiatives and member services.

With a heavy reliance on digital platforms for events, registrations, international trade facilitation, and member engagement, the limitations of their existing IT environment hindered their efficiency and responsiveness.

  • Infrastructure Limitations: The existing setup struggled during peak loads—especially during international exhibitions, online registrations, and virtual trade shows—causing downtime and user dissatisfaction.
  • Scalability Constraints: Legacy systems couldn’t scale dynamically as GJEPC expanded, affecting service availability and limiting innovation.
  • Security and Compliance Risks: The legacy environment lacked modern security frameworks and audit capabilities required for a high-value, globally regulated industry.
  • Limited Monitoring: Without centralized tools, IT teams had minimal visibility into traffic spikes, API issues, or user experience, hindering proactive optimization.
  • Operational Inefficiencies: Poor resource utilization and lack of automation drove up operational costs, particularly during off-peak periods.
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Solution

To address the challenges faced by GJEPC, we successfully executed a migration from their existing cloud infrastructure to Amazon Web Services (AWS).

Our goal was to ensure a smooth, secure, and efficient migration while minimizing downtime and ensuring data integrity. Below are the strategies and tools we applied during the migration process:

Migration Strategies:

• Used an agent-based service to automate and streamline workload migration to AWS.

• Deployed a testing environment to validate application and data integrity

• Launched the production environment after successful testing

• Performed manual migration for servers not compatible with the agent-based approach.

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Solution Diagram

GJEPC digram
  • AWS Application Migration Service
  • Amazon Elastic Compute Cloud (Amazon EC2)
  • Amazon Virtual Private Cloud (Amazon VPC)
  • Amazon CloudWatch (Amazon CloudWatch)
  • AWS Identity and Access Management (AWS IAM
  • AWS Backup (Backup)
  • Amazon Route 53 (Route 53)
  • Amazon Simple Email Service (Amazon SES)

Outcome

  • Achieved a 50% reduction in Total Cost of Ownership (TCO) compared to the previous on-premises setup, eliminating costs associated with hardware acquisition, maintenance, and physical infrastructure management.
  • Enhanced system performance and reduced latency, delivering a seamless user experience across all digital platforms.
  • Improved service reliability and availability by leveraging a secure, well-architected AWS cloud environment.
  • Bolstered security posture through centralized access control and streamlined permission management.
  • Safeguarded data integrity with automated backup and disaster recovery mechanisms.
  • Executed the migration with minimal downtime, ensuring uninterrupted business operations throughout the transition.
  • Enabled scalable infrastructure to support future growth and increased workloads with ease.
  • Implemented real-time monitoring, significantly improving issue detection and reducing Mean Time to Resolution (MTTR) by over 60% through the use of Amazon CloudWatch and AWS CloudTrail.
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